OV Arts Centre Rebrand
OV Arts Centre
In the face of unprecedented challenges posed by the COVID-19 pandemic, the Harbour City Theatre Alliance, a not-for-profit organization, recognized the need for a strategic transformation. This evolution would not only rebrand them as the OV Arts Centre but also signal their intent to expand their offerings in the world of arts and culture.
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As part of their comprehensive redesign, they commissioned a business sign that would not only mark their new identity but also serve as a bold statement of their commitment to the arts.
Crafting this sign was an exciting endeavor, and we reveled in the creative process. The sign, although rooted in business, was designed to exude vibrancy. Warm tones of orange and yellow were carefully chosen to create a striking contrast against a deep grey background, ensuring it would stand out and capture attention.